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Measure audience engagement and site statistics to understand how our services are used and enhance the quality of those services
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Develop and improve new services
Deliver and measure the effectiveness of ads
Show personalised content, depending on your settings
Show personalised ads, depending on your settings
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Non-personalised content is influenced by things like the content that you’re currently viewing, activity in your active Search session, and your location. Non-personalised ads are influenced by the content that you’re currently viewing and your general location.
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